This is a listing of all past Power Hour recorded sessions, organized by topic category.
| Topic | Session Title | Version | Presenter(s) | Description | Link to Recording |
|---|---|---|---|---|---|
AppCloud and Cloud Connector Applications | Sitecore and Eloqua: How to get the best of both worlds | E9 or E10 | Shawn De Souza, Demand Generation Practice Director and Muktesh Kandpal, Sr. Program Manager at eDynamic | Find out how the combination of Sitecore CMS with Eloqua marketing automation platform enables marketers to move prospects through the buying cycle quickly, convert leads to sales faster than with separate CMS and demand generation platforms. | Recording |
| Return on Investment in Video | E10 | Lance Shuldberg, Product Strategist from Questionmine | Learn how to use Questionmine to exploit video assets in your marketing automation efforts. | Coming soon! | |
| Kapost: New Marketing Calendar Inside Eloqua | E10 | Toby Murdock, CEO and Co-Founder of Kapost | Learn how to organize your Eloqua emails and campaigns inside the new Kapost Calendar app inside Eloqua. | Recording | |
| The 5 Ps of Content Marketing | E10 | James Paden, VP of Product from Compendium | In this session you will learn how to plan, deploy, and track content at both the persona and customer engagement level and how to re-purpose content across departments and channels. | Recording | |
| Leveraging Videos for Lead Generation | Vidyard App | Ian Hutchinson | Learn about leveraging video in an email Campaigns. | Recording | |
| Kwanzoo Cloud Connector | E9 or E10 | Kwanzoo | Kwanzoo, part of the Eloqua AppCloud, provides a SaaS-based platform for marketers to quickly and easily build and run highly engaging polls, surveys and social promotions with opt-in lead forms. In this Power Hour, you'll see how Kwanzoo works and view some examples of how you can place polls and surveys easily inside Eloqua lead nurturing email newsletters, on your website, social media platforms, blogs, Facebook pages, partner sites, paid media and re-targeting channels. | Recording | |
| Adobe Connect Cloud Connector | E9 or E10 | Heather Foeh, Oracle | A walkthrough of how to build and use the Adobe Connect cloud connector. | Recording | |
| Avoiding the Lead Gen Trade-Off | E9 or E10 | Demandbase | This session discusses strategies to improve your Eloqua web form conversions without sacrificing lead quality data. Presented by guest speakers, Shari Jonston, Director of Demand Marketing, Demandbase and Jason Stewart, Director of Marketing, Demandbase. | Recording | |
| Six Keys to Effective Data Management | E9 or E10 | SureShot Media & Marketing | Learn the true cost of dirty data, the three types of data management, three places to implement data management, and a few other handy tips and tricks. Presented by David York, primary consultant and founder of SureShot Media and Marketing. | Recording | |
| Campaigns | E10 Templates | E10 | Vanessa Shayan and Sarah Hums | Let the Eloqua Marketing Experts team walk you through the available best practice templates in Eloqua. Why reinvent the wheel when Eloqua's best practice templates can get you started? | Recording |
| Try to Buy Campaigns | E10 | Beth Lambert | Best practices and Best In Class customer examples for where a try to buy or trial campaign fits in with your overall nurturing strategy. | Recording | |
| Welcome Campaigns | E10 | Susan Howard | What is a Welcome Campaign and the Welcome Campaign objectives. Dive into best practices on how to use a Welcome Program to introduce your company, products, services, and/or solutions to try to increase your company's reach. | Recording | |
| Campaign Execution Workflow | E10 | Justina Allen | What happens when you have too many cooks in the kitchen? When people decide to add their own ingredients? Well, that could cause a mess when dealing with campaign execution. Join us as the Eloqua Marketing Experts team will discuss how this applies in our world as modern marketers. | Recording | |
| Cool Campaigns Using Eloqua 10 | E10 | Chad Horenfeldt | Interested in finding out what other Eloqua customers have accomplished using the Campaign Canvas in Eloqua10? Listen in as Chad Horenfeldt, Director of Customer Success, describes some interesting and very cool ideas on how to build campaigns. | Recording | |
| Customer Retention | E9 or E10 | Nadia de Villa | Why are customer satisfaction and retention important? How do we leverage Eloqua at Eloqua to manage retention and satisfaction? Learn about the New User Welcome Program - the automated way we welcome new users at Eloqua - as well as how we manage our quarterly Netpromoter surveys. | Recording | |
| Contact Management | Creating Buyer Personas | E9 or E10 | Laura Cross | Learn how to develop an ideal customer profile, create buyer personas based on your company’s go-to-market strategy and leverage personas as a tool in your marketing and sales efforts. | Recording |
| Nurturing Buyer Personas | E9 or E10 | Laura Cross | Learn how to create content and nurturing strategies based on your buyers' personas. | Recording | |
| CRM | CRM Integration | E9 or E10 | Zainab Ali | Learn the basics of Eloqua Standard Integration. Plenty of time for discussion and questions. | Recording |
| CRM Integration | E9 or E10 | Zainab Ali | Get an overview and understanding of integrating a CRM system with Eloqua. | Recording | |
| Data Management | Segmentation | Leigh Burger | Teach me to fish! Think of your contact database as an ocean filled with fish...how do you catch the big ones? Learn how to identify segments and locate key target segments within your database. | Recording | |
| Advanced Filters and Dashboards | E9 | Mindy Thompson | Eloqua filters are the most sophisticated contact search tools you will find in the marketing automation world...are you making the most of this technology? Join this Power Hour to learn some advanced techniques for configuring search queries that unlock your contact database. | Recording | |
| The 4 C's of Data Quality -- Part 1 | E9 or E10 | Chris Petko | Make sure your data is: consistent, complete, current and correct. | Recording | |
| The 4 C's of Data Quality -- Part 2 | E9 or E10 | Chris Petko | Setting the gold standard for data, leveraging technology, assigning ownership. | Recording | |
| Emails | Email Deliverability: From Suck to Success | E10 | Kristin Connell, Senior Manager, Marketing Operations at Deltek | Learn five concrete steps you can take to improve your email deliverability. | Recording |
| Email Editor and Design | E10 | Ryan Wheler | Learn how to work with the Email Editor in E10 from an experienced Eloqua support professional. Explore some helpful email design tips that can take your emails from good to great! | Recording | |
| A/B Testing | E9 or E10 | Jennifer Rodrigues | Are you sending the best email possible? Run a simple A/B test in Eloqua to determine if there are some winning attributes that you can incorporate into your emails in order to optimize your open, click through and web traffic rates. [Uses Program Builder, which is available in both Eloqua9 and Eloqua10.] | Recording | |
| European Union Privacy Laws | E9 or E10 | Dennis Dayman | Learn from the expert, Dennis Dayman, on what European Union privacy laws you must respect and adhere to when sending emails to that region. | Recording | |
| Email Deliverability and Sender Reputation | E9 or E10 | Dennis Dayman | Learn how to understand your Sender Score and what factors influence it. | Recording | |
| Events | Managing Registrant and Attendee Lists | E10 | Bianca Goree | Learn how to create shared lists for event registration and event attendance. Understand how to incorporate these lists into your event campaigns. This session is intended for Eloqua 10 users. | Recording |
Lead Nurturing, Scoring and Management | Lead Scoring: To Infinity and Beyond | E9 or E10 | Alexandre Papillaud, Director, Global Demand Center at McAfee | Lead scoring is the first milestone you probably achieve when you start your marketing automation journey...and then? How often do you look at it? Is it performing as you think? Learn how McAfee re-visits, measures and tweaks their scoring program to keep it a finely tuned machine. | Coming soon! |
| Lead Scoring | E10 | Beth Lambert | Walk through how to interpret and modify your existing lead scoring matrix as well as tour some of the newest features in the E10 lead scoring engine. | Recording | |
| Getting Started with Lead Nurturing | E9 or E10 | Extraprise | Eloqua partner, Extraprise, presents some strategies to begin and develop successful lead nurture strategies. | Recording | |
| Lead Nurturing | E9 | Leigh Burger | Learn how to leverage Eloqua to build well executed lead nurture campaigns. Get familiar with the tools that give you control over your multi-channel marketing campaigns. | Recording | |
| Lead Management: Part 1 | Chris Petko | In this session, Chris reveals Eloqua’s marketing operation processes and practices as it relates to lead management. | Recording | ||
| Lead Management: Part 2 | Chris Petko | This session will focus on how Eloqua has successfully approached lead management in terms of lead scoring. | Recording | ||
| Reporting and Analytics | Closed-Loop Reporting | E10 | Beth Lambert | Learn how to "Close the Loop" on your reporting by using CRM fields in conjunction with Eloqua to track lead and contact stages for forecasting and revenue attribution. | Recording |
| Eloqua Reporting vs. Google Analytics | E9 or E10 | Gaea Connary | Many marketers and website analysts use more than one reporting tool to track their visitor behavior. Different tools have different strengths and may report different numbers -- seemingly for the same metric. In this session, we’ll discuss best practices for using Google Analytics in conjunction with Eloqua Reporting, and tips to help you get the most from each to track success for your website and marketing objectives. | Recording | |
| Basic Web Analytics Integration with Eloqua | E9 | Adrian Chang | Understand how to integrate your web analytics tools with Eloqua to gain better visibility into the traffic created by your Eloqua assets. | Recording | |
| Advanced Web Analytics Integration -- Part 2 | E9 | Adrian Chang | This is part 2 of Adrian Chang's focus on how to manage and set up integration of web analytics tools with Eloqua. | Recording | |
| Closed-Loop Reporting | E9 or E10 | Jennifer Horton | Learn what Closed-Loop Reporting in Eloqua really means from the resident expert, Jennifer Horton. Find out the steps you need to take to realize the benefits of this part of the Eloqua application. This recording speaks to Closed-Loop Reporting in both Eloqua 9 and Eloqua 10. The presentation walks viewers through basic definitions, set up process and an understanding of the relationships between Eloqua campaigns, contacts, accounts, opportunities and revenue. | Recording | |
Sales Enablement | Sales Enablement Best Practices | E9 or E10 | Bobette Turco, Marketing Coach and Kimberly Peters, Marketing Advisor from Oracle, Meagen Eisenberg, VP, Demand Generation at DocuSign | Join us to hear from Markie award-winner Meagen Eisenberg, VP of Demand Generation at DocuSign, about the creative ways she has enabled her sales team to make the most of Eloqua’s sales tools. | Coming soon! |
| Sales Enablement: The Herding Cats Methodology | E9 or E10 | Melissa Madian | How does an organization roll out process and tools to a sales force in order to maximize adoption and retention? In this session, you will learn some tips and techniques to develop, test and rollout methodologies to help enable your field teams be successful. | Recording | |
| Social Media | Eloqua Social Media Tracking | E9 | Adrian Chang | How can Eloqua help you to understand the social media sites that influence your online visitor traffic? This session will provide answers to your online referrer tracking questions. | Recording |
| Success Stories | From Pathetic to Precision: 5 Strategies for Making Marketing Automation Work | E9 or E10 | Mike Bernard, Digital Marketing Manager at GovDelivery | Learn five things GovDelivery did to really make marketing automation work. | Coming soon! |
| Intermec's Journey to Marketing Automation Success | E9 or E10 | Bobette Turco (Oracle) and Kimberly Prescott (Intermec) | Learn how one of our customers, Intermec, went from having no marketing automation to doubling their amount of emails sent, creating several nurture programs, implementing effective lead scoring and having 4 Masters accredited users on a global team – all in a period of one year. Learn the steps Intermec took to achieve this success from their Sr. Manager of Lead Management, Kimberly Prescott. | Recording | |
| A Case for Content Marketing | Joe Chernov | This session builds a case for content marketing by looking at the ways Eloqua has teamed with designers to attract influencers, engage its community and drive revenue. | Recording | ||
| Using Eloqua | Program Builder in Eloqua 9 | E9 | Bianca Goree | This session is for new users to Program Builder. The session covers all of the basics including: Definition of a program | Uses for programs in E9 | Definition of Automation | The basic elements of programs (steps and decision rules) | Building a program | Adding members to a program | Activating a program. | Recording |
| Program Builder in Eloqua 10 | E10 | Bianca Goree | This recording covers the basics on using programs in Eloqua 10. Specifically, it will discuss the reasons to use programs in Eloqua 10 (data automation), the building blocks of programs (steps and decision rules), putting it all together, and some example use cases (looking at a pre-built Lead Scoring template and a pre-built A/B Test template). | Recording | |
| E10 Configuration and Administration | E10 | Anirude Gurcharn | This Power Hour walks through some specific installation and configuration tasks that are handled by administrative users in Eloqua. This session covers: - Creating new contact fields - Creating contact views - Creating new Eloqua users and adding them to various security groups - Creating email field merges and form field merges - Uploading company logos (to be added as default images to form confirmation landing pages, subscription pages, and so on) - Creating/managing email headers and footers | Recording | |
| Advanced Contact Filters | E9 | Mindy Thompson | Learn how to use filters in Eloqua 9 to do basic and advanced searches for specific segments within your database. | Recording | |
| Eloqua 10 Insight Reporting: Condensed Overview | E10 | Tracy Traeger | Short overview of Eloqua 10's reporting engine: Eloqua Insight. | Recording | |
| Web Best Practices | SEO and Demand Generation | E9 or E10 | Alex Fisher | In this hour, Alex Fisher, Eloqua's Director of Marketing, shares her expertise on Search Engine Optimization (SEO). Learn the current best practices for managing SEO and improving demand generation. | Recording |
| Landing Page Best Practices and Optimization | E9 or E10 | Laura Cross | Learn the ingredients for building landing pages that convert! | Recording | |
| Other | Sales Enablement + Content Marketing = Results | E10 | Marilyn Cox, Director of Marketing Communications, Cincom | To effectively use Eloqua Sales Tools, you must have the right content and context. Learn how to define what content works and how Eloqua analytics can uncover content opportunities. | Recording |
| Why You Should Speak at EE '13 | Special Presentation | Lauren Harper and panel | Learn from our expert panel of customers about why it's an awesome opportunity to be a speaker at Eloqua Experience and what you can gain by attending this year. | Recording | |
| Revenue Performance Management | E9 or E10 | Chris Petko | Understand the meaning behind "Revenue Performance Management." What is RPM? What levers can you pull to make positive impacts in your business? Join this session to get an exclusive direct line into how Eloqua is approaching its own RPM strategy. | Recording | |
| The Top Five Reasons Customers Call Eloqua Support and How to Fix Each One | E9 or E10 | Chris Chan | What are the common pitfalls and problems that Eloqua customers face? Get a tips and tricks session focused around the top five most common reasons that customers engage a product support representative. | Recording | |
| Organizational Change Management | E9 or E10 | Stephen Turley, ADP | This is a fantastic presentation that walks through how to effectively bring change to an organization. Great tips, advice and humor from presenter Stephen Turley, demand generation professional from ADP. | Recording | |
| Integrated Forms | E9 or E10 | Chris Campbell | Learn how to integrate your corporate forms, hosted outside of Eloqua, with your Eloqua instance. This session is an overview of how form reposts operate, how the data is mapped back to the Eloqua environment, and everything in between! | Recording |