As marketing geeks and nerds, we love new toys to play with. There's always something fun and interesting coming out, and another one just around the bend. Last year I was really excited about Domo, great visuals, multiple data sets, and accessible from all devices. Super cool, until I found out about their pricing model...
Right now it's a tool/company called InsightSquared. These guys take all of the data in SFDC and apply statistical analysis to it. If we get it (getting close!) we'll be able to map out opportunties and see what trends at a company, team and individual level indicate success. How much activity from sales or Eloqua drive an opportunity closer to closing or further away? Super cool stuff.
What's the tool you want?