Financial Services is Yielding High Returns Through Content Curation
We've all heard that "Content is King". No one disputes this point, however, many organizations struggle with content development. Marketing and Communication departments will sit down to execute on...
View ArticleAre Manufacturers Mastering Community Development?
There's an outdated, and incorrect, stereotype of the Manufacturing industry. Long gone are the days of smokestacks and dirty shop floors. Walk into most manufacturing facilities and you'll discover...
View ArticleFive Social Media Compliance Best Practices for Financial Institutions
The Financial Services space is incredibly competitive, both in obtaining new clients and recruiting talent. In order to meet the collaborative and transparent demands of clients, firms must work to...
View ArticleIs Video Becoming the Most Effective Manufacturing Content Marketing Asset?
A common discussion amongst marketers usually revolves around which piece of content is most effective. Not exactly sparkling dinner conversation, but certainly a valid question. Understanding the...
View ArticleIs Marketing R&D Justifiable In the Pharma and Biotech Industry?
In the world of pharmaceuticals, billions of dollars are invested in the invention and development of a drug. And with 19 out of 20 medicines in experiment failing, that’s a very expensive gamble. But...
View ArticleHow to Manufacture an Increase In Product Registrations
Manufacturers and channel partners alike want to capture information about their customer to better develop the customer relationship. This information can also allow manufacturers to deliver...
View Article7 Tactics Advisors, Agents, and Brokers Should Consider When Socially...
Focusing on a niche audience is a best practice emphasized in the Financial Services space. But once you've identified a niche, how do you effectively engage with them? Social media provides an...
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How the Pharma and Biotech Industries are Using Social Media While Remaining...
The Life Sciences space is very competitive, but also incredibly cautious. And it’s this cautiousness that has slowed the adoption of social media. However, patients and health care providers both...
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Installing and Using the Social Suite: LinkedIn, YouTube, Google
What is Social Suite?Eloqua Social Suite is a set of social apps integrated seamlessly into the Eloqua marketing automation platform. This new feature allows B2B marketers to consider an entirely new...
View ArticleAre Legal and Compliance Teams a Part of Your Communication Process?
If so, how integrated are they into the development, execution, and approval of marketing communications?
View ArticleTop Eloqua Apps for Manufacturers
The Eloqua App Cloud allows you to extend your marketing automation beyond the basics. But identifying which apps to leverage can be overwhelming. Below are a list of Eloqua Apps utilized by...
View ArticleWhat is your go-to (Lorem) Ipsum Generator?
What is Lorem Ipsum? Most agree that it's, simply put, filler text. Back in the day, I would copy the same nonsensical "Latin" lorem ipsum in every email and landing page as a placeholder, waiting for...
View ArticleLinkedIn Signon -
Hello - I've started using the LinkedIn Signon and realise there's quite a bit of thinking that needs to be done to really get the most out of this Cloud Connector. Firstly, you have to set it up...
View ArticleAdvisory: Winter '14 Release - Sunday, March 30th, 2014 / Pod 1 - CONCLUDED
Eloqua Winter '14 ReleaseThe Winter '14 Release rollout completed at 8:25 pm EDT. Please review the supporting resources available in the Topliners Release Resource Center. This includes Release Notes...
View ArticleI"m not able to access existing campaigns
Is anyone else experiencing this issue? Does this have anything to do with the Winter'14 Release (POD1)?
View ArticleCould I have Responsive Landing Pages Templates in Eloqua?
Hi everyone, I have a customer prospect whom are asking me about Responsives Landing Pages. He want to know if in Eloqua he could create responsive LP from the scratch, or if exist now some responsive...
View ArticleThe Modern Marketing Tour Presentations
All documentation presented at all of the stops on The Modern Marketing Tour from 2014 will be uploaded to this page for a one-stop-shop experience! Be sure to bookmark and follow this page so that...
View ArticleA Process of Ongoing Improvement Within Modern Manufacturing Marketing...
All these years I was getting it wrong. For 7 years I’ve spoke to, written content, developed messaging, and driven product direction for manufacturers. And in those 7 years I’ve centered those...
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