The Eloqua App Cloud allows you to extend your marketing automation beyond the basics. But identifying which apps to leverage can be overwhelming. Below are a list of Eloqua Apps utilized by manufacturers.
Zift Channel Partner Support: One manufacturer uses Zift to automatically notify partners of marketing qualified leads that they can then accept or reject. They also enable leads to be automatically marketed to by the partners, and automatically passed to their partners sales CRM solution with the disposition of those leads routed back into their Eloqua system
MarketOne Telecloud Solution: Rockwell is using Eloqua to segment their target universe into customers and prospects. Customers are being sent emails in a nurturing program focusing on one product area and the associated business pains and prospects have a different nurture program focusing on a different product and set of business pains. Scoring is set up in each program. High scoring customers are sent through the MarketOneTelecloud connector into one calling queue while high scoring prospects are sent into a different queue. MarketOne callers are working through a script customized for each contact type and solution area, probing for business pain, level of interest in Rockwell’s offering, any competitors engaged, and next steps. Answers to the calling script questions are entered into the MarketOneTelecloud connector front end and returned into a data card in the Eloqua database.
Lead Capture Apps: Companies like ZUANT and atEvent allow you to close the loop on your events. Manufacturers like Mercury Systems use the Lead Capture App to scan visitors at their booth. Contacts are scanned, entered into Eloqua and their CRM, assigned to the appropriate rep for follow-up, sent a thank you email, and sent to a custom event page … all before the visitor leaves the booth.
Adobe Connect: Thermo Fisher uses the AdobeConnect App for quality control. By creating a single host account for power users, the power user team can now check each others work and make changes on the fly. It’s also improved the experiences for webinar attendees by eliminating the risk of human error, and removing a manual process, because all contacts must be on the Adobe list.
Bizo: Avid uses AdFocuswith Bizo to target prospects with display ads based on their digital body language, nurtureanonymous visitors to theirsite with display ads to drive more known contacts into Eloqua, add display to email nurture programs to reach the people who do not open emails, and re-engage opt-outs through display ads.
Webinar Apps: NXP Semiconductors integrates Gotowebinar with their data cleansing system, their extranet and sample store, and their data warehouse. This integration has resulted in a 40% cost savings in their fulfillment process and a 90% reduction in fulfillment lead time. Other great webinar apps include ReadyTalk ON24 and WebEx.
Which Eloqua Apps would you add to the list?