I'm looking for a rock star hands-on person to join my growing demand gen team here in downtown San Francisco.
I'm looking for a highly organized, enthusiastic Demand Generation Manager to be responsible for day-to-day management of demand generation activity. You'll work with the global marketing team, contractors, and agencies to deliver on campaign objectives through project management of all related deliverables – ensuring campaigns are executed flawlessly, continually measured, and analyzed to meet success metrics.
You will have at least 3-5 years of experience, preferably working in the B2B software space, and be metrics-driven and results-oriented. They will be comfortable using the latest technology to deliver successful demand generation programs, including CRM, marketing automation, and analytics tools. They will be comfortable project managing a wide range of campaign activities, including database segmentation and list building, online and offline creative development, product and solution messaging, marketing operations integration, sales reporting and more. A prior track record of managing multiple successful campaigns across regions and languages is highly preferred.
The position is an excellent career development opportunity for a junior level marketing professional to expand their skills and experience by being part of a dynamic growing team building a world-class marketing process.
DUTIES & RESPONSIBILITIES
- Manage marketing campaigns at all stages of development, from inception to deployment to success measurement
- Manage all outside contractors, vendors and agencies that relate to marketing campaigns
- Engage with regional marketing and field sales leadership to ensure agreement on key campaign priorities, adjusting as required by changing market conditions and emerging opportunities
- The ideal candidate will be flexible, creative, and a self starter who will roll up their sleeves and get the job done
REQUIRED KNOWLEDGE AND SKILLS
- 3-5 years of proven success in B2B marketing project/program management (open to more or less experience)
- Demonstrable success in planning, project managing and analyzing marketing campaigns from inception through implementation to measurement
- Success in project managing multiple marketing campaigns across multiple global regions
- Experience with a wide range of campaign types
- Ability to juggle multiple projects and successfully manage programs and technology solutions in a dynamic environment
- Ability to work collaboratively with geographically dispersed employees in a team environment to meet aggressive goals and pre-defined timelines
- Able to adapt deliverables and plans as priorities shift
- Ability to work without constant oversight and drive results to meet pre-defined objectives
DESIRED KNOWLEDGE AND SKILLS
- Experience with day-to-day use of a marketing automation application, preferably Eloqua
- Experience with day-to-day use of CRM system, preferably SFDC
- Some experience with web content management systems (CMS)
- Some knowledge of HTML, CSS and web/email publishing standards – understanding enough to work with creative services to manage campaign deliverables
