Why My Biggest Year in Sales Wasn’t My Most Lucrative
My biggest year in sales was 1989. I was 9 years-old. My most lucrative year in sales didn’t come until 16 years later. I pounded the pavement week after week pedaling my wares, Girl Scout Cookies....
View ArticlePut Uploaded Template in Standard Mode
Since the last release I've been attempting to use the new Upload As Template feature. Initially, I was able to define editable regions in the visual editor. More recently, this functionality seems to...
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Engage Attachments
When you attach a document through engage it appends a string of random characters to the document. It is actually the full file name in Eloqua but not really what you want when sending documents to a...
View ArticleMoving to Eloqua and opens drop
We are moving a large number of brands to several new instances of Eloqua and the first group we moved had their newsletter open rates drop from 50% to 35%. Has anyone else seen a drop when moving to a...
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Unique Email Click-through report
HiWhere can i get Unique Email Click-through report? Please help i am using E9
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Is Video in the Pharma and Biotech Space Measuring a Return?
At the recent 2014 epharma conference there were plenty of discussions around digital marketing, social media, mobile technology, and video. Companies want to understand how to optimize video as a...
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How to Drive Financial Services Recruitment Results
The statistics are overwhelming. 85% of trainees quit within 4 years. 10,000 boomers are turning 65 everyday. The average age of a financial planner is 55 and nearly a third are over 60 (Jeff...
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8 Financial Services Best Practices to Drive Client Engagement
Today the journey doesn’t end with the “yes” – that’s only the beginning. Getting clients is hard work – but it’s only part of the battle. Keeping them is obviously critical to success. But if you...
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Best Practices For Increasing Up-sell and Cross-sell Opportunities
Up-selling and cross-selling is a natural fit for manufacturers. With multiple product and service offerings, growing revenue within an existing customer, or channel partner, is often an effective way...
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How To See Greater Returns On Your Sampling and Trial Investments
Sampling and trialing can be a manufacturer’s most effective marketing tool, but it can also be a very expensive activity. In some industries it is an essential part of the buying process. According...
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6 Ways Marketing Automation Can Increase Payor Star Ratings
Empowering the customer is not a trend limited to high tech. With recent changes to health care policy and the Affordable Care Act, for most payors, member satisfaction has become the most important...
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Friday Fun: What are your TOP TUNES?
TGIF people! I am SO glad it's Friday and have been looking forward to some Friday fun on Topliners - but it's MIA so far today - so I'm stepping up to get it started. I thought long and hard for 5...
View ArticleHave you integrated with Totango?
Looking for those of you who have integrated with Totango.
View ArticleHow many companies are using Eloqua for B2B2C communications?
Just looking for others out there who are structured similarly with some stories to share, since we're just getting started in many of the Eloqua RPM practices. Are there any key learnings you'd like...
View ArticleWhat CRM system are you using?
I'm interested to understand which CRM systems are most commonly used by Eloqua customers. We're using Microsoft CRM 3.0 which seems to be less than ideal for working with Eloqua... I'd love to work...
View ArticleEloqua Experience Wish-List
If you are (or wish you could be) attending Eloqua Experience Europe, what do you hope to get out of the event?
View ArticleWhat's Your Number?
Being in the Mobile Device Management space, this got me wondering how many devices the average person owns. Whenever I am in a coffee shop, I notice that the average patron has at least 3 devices...
View ArticleWhat Comes after Revenue?
Read related post: Marketing Budget Management -- In Eloqua As an operational metric, jointly shared between sales and marketing, tracking Revenue (via integrated funnel analysis) is indeed a tough row...
View ArticleMaking links on Topliners to target _blank?
I am perhaps the only one finding it annoying that links in comments and posts are set to target _self as default. What target do you think would make the best default setting for link on Topliners?
View ArticleHow do you mark your tradeshow leads?
There is some internal discussions on how tradeshow leads should be marked to attribute revenue to the proper source beyond the campaign. Currently, (something I am not in alignment with) we mark all...
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