The Eloqua Customer Experience organization is excited to bring you the Eloqua Power Hours. The Power Hour sessions are a regular series of free topic-of-interest sessions for sharing best practices, product knowledge, and answering customer questions. These sessions provide an opportunity to go in-depth into an Eloqua feature or practice, a forum for asking questions and seeking expert advice, and a chance to hear what other customers are doing.
The Power Hours are organized into four tracks:
- Advocates: These sessions are presented by Eloqua Advocates and are meant to give you insight into the experiences and lessons learned by other Eloqua users.
- AppCloud: These sessions are presented by an Eloqua Certified Partner and are how-to sessions focused on the implementation and use of AppCloud components.
- Best Practices: These sessions are presented by an Eloqua expert and focus on modern marketing best practices.
- Technical: These sessions are presented by an Eloqua technician or support analyst who walk through more advanced features of Eloqua.
Registration is now open for the 2014 winter sessions. Please note:
- All sessions begin at 1 pm eastern time.
- You can register for as many sessions as you like.
- Look for Outlook and Google calendar links in your confirmation emails.
- Try sign on to the webinar a few minutes early to give yourself time to download any necessary files for the webinar application.
Power Hours are now powered by ReadyTalk!
| Date and time | Track | Title | Description | Presenter |
|---|---|---|---|---|
January 23, 2014 1 pm eastern | Best Practices | Campaign Strategy in a Complex Environment | There are many moving parts before, during, and after any campaign that make managing it complex. Regardless of your company’s business processes, you need to ensure that the effort put forth by the Marketing team matches the results of the Sales Team and your pipeline. In this roundtable discussion, join Oracle | Eloqua Marketing Advisors Erica Lanyon and Ian Ingar Brown as they ask questions around customer strategies for simplifying the complexities of end-to-end campaign management. This is not a presentation, but a roundtable discussion. We want to start a discussion among our customers about your experiences: what worked and what didn’t, the approaches you took, things to consider, and any other ideas you have. Join us and add to the conversation! | Ian Brown and Erica Lanyon, Marketing Advisors at Oracle | Eloqua |
January 31, 2014 1 pm eastern | Technical | Create Custom Dashboards with Insight Analyzer | Do you want to be able to see your most important reporting data in a visual summary so that you can review it quickly? Are you still new to the world of custom dashboards? Creating your own custom dashboards is a great way to view marketing metric results and target your need-to-improve areas. This session will walk through the creation of a custom dashboard in Insight for Analyzer users. It will also help answer some of your “What is that for?” questions. | Andrew Morari, Technical Lead at Oracle | Eloqua |
February 6, 2014 1 pm eastern | Best Practices | Getting Started with Content Marketing | You’ve heard of Content Marketing, but you haven't started yet. Chances are, someone has told you that Content Marketing is the way to market. You understand the concept, but where do you begin? How do you develop a successful content strategy? We understand that kick-starting such a culture shift in your marketing organization can seem intimidating, and starting is often the hardest part. Join Marketing Advisors Rob Barnhart and Mili Patel in a discussion on how to dive into the world of Content Marketing. They'll talk about everything from personas to content mapping and content vehicles. You'll learn the first few steps along the path to successful content marketing. This is not a presentation, but a roundtable discussion. We want to start a discussion among our customers about your experiences: what worked and what didn’t, the approaches you took, things to consider, and any other ideas you have. Join us and add to the conversation! | Rob Barnhart and Mili Patel, Marketing Advisors at Oracle | Eloqua |
February 13, 2014 1 pm eastern | Advocates | Rolling Out the Red Carpet: Welcoming Customers with Automated Nurturing | Once the ink dries on a new contract, the customer's journey is just beginning. Customers are excited to use their new solutions and organizations are ready to see positive results quickly. However, an energized customer can quickly become dejected if they're not given the appropriate greeting, nurturing, and resources for success. At inContact, we recognize the need for hands-on nurturing for our most important customer persona, so we defined and implemented an automated Welcome Program that provides an A-list customer experience. In this session, learn how to utilize customer personas to drive valuable content, trigger campaigns based on a customer's progress, and avoid common pitfalls when working across internal teams. | Sonya Hansen, Customer & Campaign Marketing Manager at inContact |
February 27, 2014 1 pm eastern | AppCloud | Accelerate the Buyer’s Journey Through Your Sales Funnel | We need to increase engagement with our content. We need to tell a complex story to a busy audience simply and effectively. We need to figure out the ROI for our content assets. | Nick Edouard, Co-Founder and EVP Business Development & Marketing, LookBookHQ |
March 6, 2014 1 pm eastern | Best Practices | Digital Body Language: What Can We Be Doing with It? | Join Tracy Milligan and Kimberly Peters, Marketing Advisors at Oracle|Eloqua, for a roundtable discussion on digital body language and what you can be doing with it. Discuss what digital body language means to your organization, how you use it to gain knowledge of your buyers and customers and how to engage with them. | Tracy Milligan and Kimberly Peters, Marketing Advisors at Oracle | Eloqua |
March 13, 2014 1 pm eastern | Best Practices | Maximize Responses with A/B Testing | It is recommended to do A/B testing often. You have metrics for your campaign, and you know which metrics you should pay attention to, so what now? This session will show you how to draw hypotheses from your data and imagine multiple possible scenarios for the content of your campaign. You can then test these options through A/B testing so you can maximize your campaign responses. | Susan Howard, Manager, Marketing Analyst at Oracle | Eloqua |
March 27, 2014 1 pm eastern | Technical | Automation Strategies with the Eloqua API | Application Programming Interfaces (APIs) have a lot of power to do a lot of different things, and Eloqua's APIs are no exception. To really take advantage of what APIs can offer, it's important to know what's possible, and what's needed to get it done. In this session, our technicians will discuss some of the most common use cases for the Eloqua APIs, including creating and updating Eloqua contacts, accounts, and custom object records. You'll also learn about best practices and what you need to do before you get started. This session will cover Eloqua's REST and Bulk APIs. | Christopher Campbell, Product Manager at Oracle | Eloqua; Fred Sakr, Senior Software Engineer at Oracle | Eloqua; TJ Fields, Product Manager at Oracle | Eloqua |