Are classic, technology-light marketers doomed to suffer the same fate as Neanderthals with the rise of the digital marketer? This new species brings a mastery of new technologies, data and ideas that make him/her more adaptable in a rapidly changing marketing landscape. A classic marketer has two choices: embrace and adapt, or become irrelevant and unemployed.
Sirius Decisions blog today: http://www.siriusdecisions.com/blog/technology-makes-classic-marketers-the-neanderthals-of-digital-world/#!
Share your thoughts Modern Marketers!