In order to keep costs down by limiting the total number of suspects in an Eloqua database to those with momentum in the funnel, how many utilize an ESP as a winnowing and sifting tool to cull prospects from CRM or other databases? Since Eloqua is the execution and decisioning tool, is anyone using email campaigns from an ESP to create MQLs? Limiting database spend with Eloqua while protecting IP integrity seems like a solid use case for considering an ESP to work in tandem with a MAP, but I'm curious to hear how many have done it, what's worked, what hasn't, and what the future holds for this strategy.
↧