As a data-driven B2B marketer, you know about traditional lead scoring. It’s complex, difficult to implement, and typically yields minimal results. Enter predictive: a new breed of technology that lets you bypass traditional lead scoring and set yourself up for marketing success. Join SiriusDecisions, Cisco, and 6Sense as they bust the myth about "predictive preparedness" and explain how (and why) to bypass traditional lead scoring for predictive marketing. Find out how you can get ahead in 2015.
Date: Friday, December 12
Time: 9:00 - 10:00 am
Participants:
- Kerry Cunningham, Research Director, SiriusDecisions
- Joseph Puthussery, VP, Demand Generation, Cisco
- Amanda Kahlow, CEO, 6Sense
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In this webinar you will...
- Gain an understanding of the predictive landscape from SiriusDecisions analyst Kerry Cunningham.
- Learn how Joseph Puthussery, VP of Demand Generation at Cisco and an early adopter of predictive intelligence, rolled out predictive and the staggering results they've had.
- Learn how to get past what's holding you back from implementing predictive in your organization, and find out what actually needs to be in place for implementation. (You’ll be surprised how easy it is!)
- Find out what results you can expect from predictive intelligence that you cannot get from lead scoring. (Sneak peek: sales and marketing alignment; conversion rate lifts; and revenue growth).
- Walk away with your own predictive vendor checklist, so that you can be informed going into your next conversation.
Join us to find out how you can leapfrog your way to more customers. REGISTER NOW