What has been your experience?
If we choose to create campaigns in Eloqua and then auto create in Saleforce:
- Salesforce has campaign fields out of the box, which have to be created as custom fields in Eloqua.
- There is additional work effort to sync these fields to Salesforce.
- If any campaign fields are added or removed, updates have to be made in two places, Salesforce and Eloqua.
- Are there any compelling benefits for this extra effort?
If we choose to create campaigns in Salesforce:
- We use out the box Salesforce functionality to tag and manage campaign information.
- We specify the campaign id in Eloqua to attach Eloqua contacts as campaign members.
- This seems to be the minimal effort needed to create campaign and attach members.
What additional questions should I be asking? What is your recommendation?