Available to all Eloqua customers for free, installing the Oracle Marketing Calendar will give marketers immediate access to an intuitive calendar which shows scheduled Eloqua emails as well as both active and draft campaigns. With one glance, you can coordinate Eloqua campaigns across the rest of your marketing and avoid over-scheduling emails and wasting content.
This calendar is powered by Oracle Content Marketing; if you also have an Oracle Content Marketing license, your content assets and custom events will also appear on the marketing calendar. Features of this calendar include quick insight into the status of each content asset with simple colored dots and are also clearly labeled by asset type and title. The calendar can be filtered by any dimension which including persona, funnel stage, author, project, or publishing endpoint.
Future editions of the calendar will include integrations with the rest of the Oracle Marketing Cloud and beyond.
The full Oracle Content Marketing Calendar allows users to:
- Develop holistic content marketing campaigns that align with the overall marketing strategy.
- Drill down to content development for specific personas, funnel stages, projects or events.
- View both active and draft campaigns
- Bring visual insight into overlapping campaigns, projects and events.
- Align resources to eliminate content waste
- Understand where gaps or bottlenecks may be occurring in the content production process and better manage content producers.
Learn More:
- Data Sheet: Oracle Content Marketing Calendar (attached below)
- How-to Guide: Oracle Marketing Calendar Documentation (attached below)
- Guide: 7 Steps to Creating and Executing an Editorial Calendar
Requirements:
The Oracle Marketing Calendar is free and available for all Eloqua 10 users, although additional benefits are available to Eloqua customers who have also purchased Oracle Content Marketing.
Company Overview
Oracle Content Marketing is the leading content marketing platform for Modern Marketers to more effectively engage with audiences by managing, publishing, and delivering content.