Hi,
I am investigating the benefits of implementing a website on SharePoint. One of the reasons for doing this is that SharePoint utilizes what they term a “smart system” to serve up content to different people on the website based on past digital behavior. What I am trying to find out is if we can pull data out of Eloqua to be used in serving up content specific to individuals based on that data.
For example
1. Contact comes to company SharePoint website
2. Contact has Eloqua cookie on machine
3. Can we pull contact data from Eloqua based on the cookie or some other means such as API to help in serving up appropriate content?
4. Can we pull data such as what campaign a contact is in to send appropriate content on website? So if a contact is in a Web Security campaign we would then upload appropriate web security content in SharePoint.
5. Looking further out into the future can we pull all digital behavior say for last 30 days directly into SharePoint and serve up appropriate content.
6. This scenario means that the contact has cookie but does nothing like click on email, fill in form in Eloqua but contact only goes to webpage, we pull info from Eloqua and then serve up appropriate content
Please let me know if this makes sense to you or if you have any questions.
Thanks,
Mike