Event management is a crucial part of any marketing strategy. Eloqua provides a tool to make event management efficient and easy. The Eloqua event module manages event registrants and event tasks. Create single or multi session events and let Eloqua automate wait lists, reminders and confirmations.
A key benefit to using the event module for event management is that you can store registrant data in Data Cards (Custom Data Objects). This means the Contact record is not used for recording event specific information. This is good because event information no longer takes up valuable space in the contact record. It also provides another option for targeting and segmentation.
The new Events in the Cloud class is designed for modern marketers who want to maximize the power of Eloqua to creatively automate all aspects of running online events. This 3 hour, instructor led course teaches you how to implement a multi session event workflow that leverages Eloqua campaigns and form tools (a new type of cloud connector).
To learn more about the Events in the Cloud class, read the full abstract.
As the designer of this course, I’d love to hear from you. If you have any questions about this course or if you’ve taken this course and have feedback, please leave a comment below.
Sincerely,
Bianca