We are looking to build an automated programme for winback of lost customers and need to segment them for emails and follow-up based on the services that they have cancelled. Customers are able to take any combination of 4 services and when these are cancelled in salesforce a lost customer report (showing the the product cancelled) will be created as a custom object in salesforce for each of the products cancelled.
The campaign plan is to bring this data into Eloqua so that the prospect can be contacted 7 months after the cancellation of the product(s) however the issue is that the customer may have a combination of custom objects showing the products cancelled. What is the best way to combine the data so we can have data sets for each of the product combinations? I assume that we need to bucket contacts by product name and lost product created date?
Looking at doing this through the campaign canvas seems to create a great deal of complexity - would it be better to create this as a programme - and if so what would be the approach to achieve this?
Any thoughts would be very welcomed
Thanks everyone
Alex