The Brightcove Eloqua Cloud Component combines the power of Brightcove’s Video Cloud and the sophistication of Eloqua to provide a new dimension to video based content marketing and management. The component makes it easy for Eloqua users to easily add Brightcove Video Cloud videos to their Eloqua pages and then track the performance of those videos for:
- Lead scoring
- Audience segmentation
- Nurture campaigns
- Lead conversion
This API integration is available free of charge to any Eloqua + Brightcove Video Cloud customers.
We’ve made it easy for you to quickly add video to your marketing assets, giving you access to your entire Video Cloud library within Eloqua’s publishing interface. No need to copy/paste embed codes, email video ID numbers or risk the human error associated with toggling between two different software consoles. You can now search, select and drop a video into your marketing assets without leaving the Eloqua environment.
We’ve also made it easy for you to track video viewing data for your contact. Now you can use video engagement data for:
- Lead scoring
- Segmentation efforts
- Nurture campaigns
For known users, video engagement will automatically be captured in Eloqua forms. For unknown users, you may allow them to anonymously watching your content or require them to enter an email address before proceeding to watch the video. These settings are controlled with a click of a button, making it easier than ever to include video analytics in your marketing decisions and measure your video ROI.
It just takes a few minutes to get started with using this component. All you need is an Eloqua10 subscription and a Brightcove Video Cloud account. The app will allow you to embed the Brightcove video player (with all its features and functionality intact) into any Eloqua page for superior lead generation, campaign and conversion tracking. This is the only app that guarantees that end users’ video experience will be as smooth and seamless on an Eloqua campaign page or email as it is on a normal web page.
Learn More:
- Datasheet: Brightcove - Eloqua Cloud Component (attached below)
- How-to-Guide: Using Eloqua and Brightcove (attached below)
- Visit www.brightcove.comto learn more about Video Cloud, the Video Marketing Suite and to open a free trial.
Requirements
Although Eloqua does not charge for access to this app, additional fees and/or a subscription are required by the provider. For more information, please contact Brightcove.
Company Overview:
Brightcove is a leading global provider of cloud services for video. Video Cloud, the market leading online video platform, offers a holistic solution for ingestion, transcoding, asset management, business logic, data analytics and smooth playback regardless of device and connectivity speed. Brightcove has more than 6300 customers in over 70 countries that rely on Brightcove cloud content services to build and operate video experiences across PCs, smartphones, tablets and connected TVs. For more information visit www.brightcove.com
App Built by edynamic
edynamic is a global digital marketing and technology firm. edynamic provides digital strategy, experience design and marketing technology solutions to businesses across North America, EMEA, ANZ. edynamic has more than 50 customers including brands such as American Express, Morgan Stanley, 3M, PepsiCo, Dell, New York Life, Aviva, Dentons, Weil Gotshal, Liberty Mutual among many others. edynamic is an experienced Eloqua partner and also partners with leading marketing platforms to deliver compelling digital marketing solutions to its customers. For more information, please contact edynamic or by email: contact@edynamic.net.