Friday, August 2, 2013 at 10:00AM PT / 1:00PM ET
Click this link to register: http://bit.ly/131A3PM
Relying on the simple duplicate prevention functionality of your marketing automation system or Salesforce (which match duplicates based on exact-match email address alone) can lead to many duplicate records in your database. Especially if you use Eloqua for marketing to your customers and not just for demand gen.
Duplicates in your Eloqua database can wreak havoc, causing imperfect Campaign segmentation, duplicate (or triplicate) emails, improper reporting (you can't measure what you can't count) and possibly most damaging, distributing Lead scores amongst multiple records rather than concentrating the score on a single record. Can you say squandered SQL's?
Before marketing automation, duplicate data was a problem, with marketing automation, duplicate data has become a nightmare. The automation means that the problems of dirty data become magnified and accelerated.
Today’s marketing landscape includes multiple data entry points which are tied to various prospect touch-points, including whitepaper downloads, free trial signup pages, webinar registrations and more.
On this webinar, we'll review some of the common problems that you may or may not be familiar with, and solutions to all of your duplicate data woes.
About the Presenter
Steve Lehr is the Founder of RingLead. Steve developed the proprietary Declone Duplicate Detection Engine building on duplicate data identification technology that he worked on while at Postini and Google. He is widely regarded on the foremost expert on Salesforce duplicates and the issues that duplicate data can create for marketers using a marketing automation platform.