What is Social Suite?
Eloqua Social Suite is a set of social apps integrated seamlessly into the Eloqua marketing automation platform. This new feature allows B2B marketers to consider an entirely new dimension – the individual’s social persona – when capturing, tracking and scoring leads. In order to use the applications listed in this document, you will need to have valid accounts. You will also need to register at cloudconnectors.eloqua.com
What is the difference between Appcloud.eloqua.com andCloudconnectors.eloqua.com?
Social Suite Components
This section will be covering Facebook Social Suite Components
- Facebook Activity Feed – Show users what their friends are doing on your site through likes and comments.
- Facebook Friend – Display the Facebook profile pictures of users who have like your page or have signed up for your site.
- Facebook Like – Enable users to like your Facebook Page and view its stream directly from your website.
- Facebook Recommendations – Give users personalized suggestions for pages on your site they might like.
- Facebook Register - Prompt visitors to sign on with their Facebook account to access your marketing asset. You can also request additional information such as email address, and then specify the Eloqua form to submit the data once captured
Note: Before you begin, make sure you have registered a user account on the Eloqua Cloud connector site and a Facebook App ID using these instructions. These instructions will assume that you already have done these steps.
Facebook Activity Feed
To get started, access Assets and create a new landing page.
Assets > Landing Pages > Create a Landing Page > Cloud Components
Find ‘Activity Feed’ in the search box and drag to the landing page.
By double-clicking on the feed, you will access the Cloud Connector configuration screen to configure your activity feed. Note– you MUST have an API enabled account in order to modify the configuration.
The configuration will allow you to:
- Input admin email address
- Showcase domain specific activities
- Adjust the look and feel of the activity feed
- Input tracking code to your activity feed
Once you have completed the configuration, save settings. You may preview the activity feed before implementing to the landing page.
Facebook Friend (Friend Display)
To get started, access assets and create a new landing page.
Assets > Landing Pages > Create a Landing Page > Cloud Components
Find ‘Friend Display’ in the search box and drag to the landing page.
By double-clicking on the feed, you will access the Cloud Connector configuration screen to configure your friend display. Note– you MUST have an API enabled account in order to modify the configuration.
- Start the configuration by entering the email address for your Eloqua administrator
- Now, enter the URL that you will be showcasing to display the friend status update.
Save your Landing Page before previewing it.
Facebook Like
To get started, access assets and create a new landing page.
Assets > Landing Pages > Create a Landing Page > Cloud Components
Find ‘Like Button’ in the search box and drag to the landing page.
By double-clicking on the feed, you will access the Cloud Connector configuration screen to configure your Facebook Like. Note– you MUST have an API enabled account in order to modify the configuration.
- Start the configuration by entering the email address for your Eloqua administrator.
- Now, enter the URL that visitors will ‘Like’. This is the URL that will be displayed on their status update.
- Next you have the option of using Eloqua’s Cloud Connector Facebook App ID or one you have registered. Entering your own App ID information will display a prompt from Facebook that states “(your Company Name) is requesting access to your information.” When requesting information from a prospect.
- Then you have the option of choosing whether to display a Send button next to the Like button.
- Save your Landing Page before previewing it; you might need to resize the component to ensure it isn’t truncating the Facebook prompt.
Facebook Like Box
To get started, access assets and create a new landing page.
Assets > Landing Pages > Create a Landing Page > Cloud Components
Find ‘Like Box’ in the search box and drag to the landing page.
By double-clicking on the feed, you will access the Cloud Connector configuration screen to configure your Facebook Like Box. Note– you MUST have an API enabled account in order to modify the configuration.
- Start the configuration by entering the email address for your Eloqua administrator.
- Now, enter the URL that visitors will ‘Like’. This is the URL that will be displayed on their status update.
- Save your Landing Page before previewing it
Facebook Live Stream
To get started, access assets and create a new landing page.
Assets > Landing Pages > Create a Landing Page > Cloud Components
Find ‘Live Stream’ in the search box and drag to the landing page.
By double-clicking on the feed, you will access the Cloud Connector configuration screen to configure your Facebook Live Stream. Note– you MUST have an API enabled account in order to modify the configuration.
- Start the configuration by entering the email address for your Eloqua administrator.
- Next you have the option of using Eloqua’s Cloud Connector Facebook App ID or one you have registered. Entering your own App ID information will display a prompt from Facebook that states “(your Company Name) is requesting access to your information.” When requesting information from a prospect.
- Configure the number of streams you would like to have on one page and if you have campaign tracking, insert the attribution URL as well.
- Save your Landing Page before previewing it
Facebook Recommendations
To get started, access assets and create a new landing page.
Assets > Landing Pages > Create a Landing Page > Cloud Components
Find ‘Recommendations’ in the search box and drag to the landing page.
By double-clicking on the feed, you will access the Cloud Connector configuration screen to configure your Facebook Recommendations. Note– you MUST have an API enabled account in order to modify the configuration.
- Start the configuration by entering the email address for your Eloqua administrator.
- Now, enter the URL you would like visitors to see the recommendations. This is the URL that will be displayed on the Activity Feed Setup
- Save your Landing Page before previewing it.
Facebook Register (Facebook Social Sign-On)
What is Social Sign-On?
Increase form submits by allowing prospects the option of using their Facebook, Twitter or LinkedIn accounts to sign-on and bypass the form. When configuring the various services, you will have the option to choose what date you want to pull from Facebook, Twitter or LinkedIn.
Note – Before you begin, make sure the ‘Facebook Register’ component has been enabled in your Cloud Component setup screen.
- Input your company name
- Then, input your user or the user with the API access and apply the password as well.
If successful, you will be taken to the Facebook Register configuration page.
To get started, access assets and create a new landing page.
Assets > Landing Pages > Create a Landing Page > Cloud Components
Find ‘Facebook Register’ in the search box and drag to the landing page.
By double-clicking on the feed, you will access the Cloud Connector configuration screen to configure your Facebook Register. Note– you MUST have an API enabled account in order to modify the configuration.
- The Eloqua information is already pre-populated for you. If not, enter your Eloqua login credentials into the first three fields, and an email address in the fourth field before hitting the Save Settings button. This will connect to your database and pull in a list of the forms you have already created.
- There are options to add new fields for the Facebook Registration form. You can add these fields by selecting the “+” button under the Facebook Registration Field module
- Select the corresponding Eloqua form if you would like to store that information to Eloqua as well.
- After selecting the form, you want to make sure that you are field mapping the Facebook Registration fields to the Eloqua form HTML field
- Be sure that the form submit mode is set to Production before saving your work.
- Save the settings after modification.
- Save your Landing Page before previewing it.
