Marketers spend a lot of time and effort in creating Campaigns to generate leads and increase company revenue. However, our efforts do not always yield the expected results. Measuring the effectiveness of Campaigns and knowing the sources of the best and worst leads can help to better plan Campaigns and set realistic goals. Closed-Loop Reporting allows Marketers to do just that. This approach helps measure and report on the effectiveness of Campaigns by providing data such as:
- Cost per opportunity
- Campaigns that foster greater levels of engagement
- Return on Investment of Campaigns
- Source of potential revenue
- Amount of revenue attributed to a Campaign
The Eloqua 10: Closed-Loop Reporting Overview is a 20 minute Web Based Training (WBT) session that you can take any time. The course provides a brief introduction to the Closed-Loop Reporting feature of Eloqua, how it works, and how it is driven by Campaigns. Also included is an overview of how to access and identify key Closed-Loop Reports in Eloqua. To learn more about the Eloqua 10: Closed-Loop ReportingOverview course,read the full abstract.
Once you have taken this WBT, consider taking our live Instructor Led training Eloqua 10: Closed-Loop Reporting. The three hour course covers a high-level overview of how CLR is configured in Eloqua, how to execute daily tasks associated with CLR, and the technical requirements for configuration. Read the full abstract to learn more.
As the designer of this course, I’d love to hear from you. If you have any questions about this course or if you’ve taken the course and have feedback, please leave a comment below.