Read related post: Marketing Budget Management -- In Eloqua
As an operational metric, jointly shared between sales and marketing, tracking Revenue (via integrated funnel analysis) is indeed a tough row to hoe. It seems the most important first step of a Marketing Ops team though. Tracking Revenue.
Let's say you have Revenue Mgmt wired. The next pillar to track is Inve$tment, so what is the best path to Managing Marketing Investments (the processes, the data, the tools). From the poll below, how do you currently track Mktg Spend: