There is some internal discussions on how tradeshow leads should be marked to attribute revenue to the proper source beyond the campaign. Currently, (something I am not in alignment with) we mark all booth visitors that had a quality conversation with an AE (not card droppers) as MQLs. I disagree with this since marketing did nothing to qualify that lead. However, the prevailing thought is that marketing paid for the show, set up the show, made the collateral, paid for the booth etc. so therefore marketing needs to attribute that revenue since tradeshows take a lot of time/effort. How does your department attribtute opps/revenue from a tradeshow?

Hey,

I was wondering how many of you use images on lettres they send out. We allways deal with the question of how many of our contacts get they image and how many get only blank square and X's.

Thanks,

Do you use Eloqua's Best Practices Templates to create your campaigns?

Which has proved to be the most helpful in starting your company's campaigns with Eloqua?

This summer we will be releasing an update to the Eloqua Profiler tool to give sales reps a more intuitive and complete 360- degree view of a contact including external activities such as attending a tradeshow, viewing a webinar, etc. For our Summer release schedule, please see the Release Resource Center (Note: Only available to members of Eloqua Insiders Group)

Overall our new profiler gives a familiar social-stream interface by showing the activities in a feed with the most recent activity displayed at the top of the list. Activities can be expanded to see the details. The activity feed can be filtered based on date, activity type (tiles) or by searching. As a result, sales reps can find exactly what they need all in one place.

A Tour of the New Profiler:

• Smaller graph to give a snapshot view of the overall trend of activities over time

• Feed of activities with the most recent at the top of the list, with no extra clicks
• More modern look and feel
• External activities to give a 360-degree view of the buyer
• Filters for each activity type (for example: Email Sent, Web Page Viewed, etc.)
• Activity Search to find specific text within the history of the feed
• View the Contact’s Lead Score (with setting to change lead score model, for instance if you have both enterprise and consumer divisions.)
• Title and Name of Company
• Contact information including email address, phone number and Twitter handle

Functionality in Classic Profiler that is not in Profiler Stream View:

• Most recent search term and search engine
• Subscribed or unsubscribed to emails
• Embedded Twitter Feed (instead, links to actual Twitter feed)

Profiler Stream View as the Default Profiler Experience:

Profiler Stream View will be the default experience with the summer release.  There is no url change and no flag needs to be set.

Classic Profiler still exists:

If you wish to continue using Classic Profiler, then add  "&stream=false" in the Profiler URL.

For example:

If you are using direct login then originally the URL for a lead was: https://<podURL>/apps/profiler/index.aspx?emailAddress={!lead.email}

now it will be https://<podURL>/apps/profiler/index.aspx?emailAddress={!lead.email}&stream=false

To learn more about the various login methods for profiler, please see Eloqua Profiler Configuration Guide for Salesforce.com

When I try to export contacts from Eloqua using the BulkApi, I get this error message complaining about the length of my filter field. So far I haven't found a way to construct my filter using this set of email addresses in a shorter syntax. Is there another (shorter) way to do this using Eloqua Expression Language so I can fetch more records in each request?

{

    "failures": [

        {

            "field": "filter",

            "value": "'{{Contact.Field(C_EmailAddress)}}' = 'a1@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a2@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a3@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a4@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a5@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a6@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a7@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a8@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a9@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a10@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a11@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a12@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a13@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a14@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a15@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a16@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a17@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a18@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a19@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a20@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a21@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a22@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a23@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a24@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a25@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a26@asd.com' OR '{{Contact.Field(C_EmailAddress)}}' = 'a20@asd.com'",

            "constraint": "Must be a string value, at most 1000 characters long."

        }

    ]

}

Thank you in advance.

We recently upgraded to E10. The migration has seemingly gone with a few hiccups but there were no major errors.

However, today I came across one hurdle that I am unable to solve. We have landing pages that allow people to select multiple products on the form (i.e. Product1, Product2, etc.). The form will collect the data and send the appropriate call to SFDC.

Here's where our business process is causing strife. In E9 we were allowed to update the prospect table and swap out the product codes based on HTML form values. In E10, we're using CDO and the update processing step no longer allows "static values" from and only allows mapped form data. I have found that using the "Update CDO - with Custom Values" will work but only for one CDO row. Our business process requires one record PER product. If you select three products, you will have three rows of data, each with unique product codes.

How can I get one-to-many CDO's for these products? Is such a thing possible in E10? Please note that we are using the unique key in our CDO to allow one-to-many records.

Todd

Happy Holidays from the Oracle Marketing Cloud Support Team

Due to the holidays, we have changed our hours of operations.

December 22 and 23 - normal 24 hour operations

December 24 - 12 midnight to 8pm EST (UTC -5)

December 25 - Closed

December 26 - 8 am to 8 pm EST

December 29 and 30 - normal 24 hour operations

December 31 - 12 midnight to 8 pm EST

January 1 2015 - Closed

January 2 - 8 am to 8 pm EST

January 5 - resume normal 24 hour operations 5 days a week

*Please note, for Emergency Severity 1 issues, we are available outside of the hours listed above. You can reach us at the following numbers:

USA & Canada: 1-866-327-8764
UK & EMEA: +44 20 3608 1304
France: +33-975181647
Germany: 0800 184 4542
Switzerland: 0800-559-851
Australia: 1-800-226-412
Singapore: 800 130 1655
Hong Kong & APAC: + 852 800 930 694

All Other Countries: 1-416-849-3247

Happy Holidays!

Do any of you have list of supported Eloqua suites' in Sales cloud. Previously we integrated Eloqua suites' such as Eloqua engage, Eloqua profiler, Eloqua Discover with sales cloud. And now, we looking to integrate Eloqua Revenue suite (i.e Revenue Architect & Revenue Insights) with sales cloud. Let us know if it is possible to do.  Please share your thoughts. Thanks in advance.

We want you to be successful in Eloqua10, and that means going beyond the technical training you have done so far. The next step in your journey to success is to explore more resources available to you.

1. Seed Your Success

Now that you've moved to Eloqua10, we recognize we cannot be with you through every step on the journey to revenue generation success. This is where the Eloqua 'Seed your Success' program comes in. This is for you, a user of Eloqua, to better yourself in the areas you feel are most important. Click here to start. Choose the tactics you want to focus on. The Seed Your Success automated nurture program will send a series of emails to you. Want to know more about best practices? Setting up Nurturing, Welcome, and Education campaigns? Improve your Lead Management? Manage Database Health? These are a few areas you can focus on.

2. Power Hours

These hour-long sessions focus on the theory of good marketing practices and how to apply them through Eloqua. From topics covering Lead Nurturing strategies, to customer retention, to A/B testing, the Power Hours have a library of resources for both beginner and advanced users. We recommend the following:

• Cool Campaigns: find out about some of the amazing and creative ideas that Eloqua customers have initiated through campaign canvas.
• A/B Testing: are you sending the best emails possible? Run an A/B test to determine if there are winning attributes you should incorporate to your emails.
• Transforming Marketing Practices:change from a "batch and blast" marketing orientation to a right time, right message, right channel orientation.
• Program Builder in E10: discusses the reasons for using program builder in Eloqua10 including data automation, decision rules, and use cases.
• Closed-Loop Reporting: understand what closed look reporting is, how to set up the process, and understand the relationship to Eloqua Campaigns.
• E10 Configuration and Admin: learn specific configuration tasks that are handled by Eloqua admins.

Want more Power Hours? For a full listing of Power Hours Sessions, please visithere.

3. Eloqua University

Eloqua University offers a wealth of resources through live sessions and covers various topics. Engaging educational instructors are there every step of the way to ensure you are fully trained and your questions are answered. They also offer accreditations for those that have successfully taken the courses, completed examinations, and want to be certified as an Eloqua Master. You can visit the site here. You must have an education pass to access Eloqua university. To purchase passes, please contact your account director for further details.

On your path to becoming an Eloqua expert, we suggest you take the following courses:

• Eloqua10: The Eloqua10 Fundamentals Series
• Eloqua10: Insight
• Eloqua10: Events in the Cloud
• Eloqua10: Managing Social Media
• Eloqua10: Personalizing Campaigns
  
• RPM: Targeting & Segmentation
• RPM: Effective Nurturing
• RPM: Lead Quality

4. It's All About Revenue

Through Eloqua's Revenue Marketing Blog we explore the role that innovation plays in revenue generation. It's about the causes and effects of sales and marketing alignment. It's about demand generation, operational efficiency, and marketing analytics. From Expert Q&A sessions, to marketing and industry best practices, it's about change, progress, and most importantly, revenue! Click here to read the blog,

5. Eloqua Success Plan

Ready for the next step? The Eloqua Success Plan is designed to help guide you on your path to successfully establishing a high-performance revenue generation function. The contents of the Plan are based on our experience with nearly 1,000 companies that have deployed Eloqua – these checklists comprise the best practices we've repeatedly seen work for organizations of all shapes and sizes. If you've ever wondered "What should I do next?" or "I don't feel like I'm doing everything I can with Eloqua", refer to the Eloqua Success Plan to help keep you on track.

Each of the fours chapters in the Success Plan focuses around one discipline of the Eloqua Revenue Lifecycle™ Methodology: Contact Management, Campaign Management, Lead Management, and Effectiveness Measurement. Within each chapter, there are three sections of checklists: 1) processes and definitions; 2) assets, programs, and other Eloqua capabilities; and 3) the metrics you'll want to start benchmarking to track your successes. To begin,click here.

Hi -

I found a lot of examples using the WebEx Cloud Connectors in Program Builder, but would like to accomplish this in the Campaign Canvas.  After talking to Support, they said this was possible, but I'm having trouble conceptualizing it.  Does anyone have a Campaign Canvas they could share that uses the WebEx Cloud Connectors for an event?

I understand:

1) Create Segment

2) Send email with register button.  Goes to Eloqua form.  Contact completes form and is added to shared list. 

I don't understand:

• Now, I'd like to pass that contact to Webex so that that Webex sends out the confirmation/reminders, etc.   Do I just link the Shared List? Component = Yes to the Cloud Connector Webex Register Component?

Also, post event, how to pull back all the Registrants to Eloqua (using Campaign Canvas, not a Program).

Thanks!

I've been doing some data cleanup in our system and I'm running into an issue when trying to upload the updated contacts back into Eloqua.  Some of the data is being updated on contacts and other contacts are not being updated with the new data.  I've set the field settings to "always update" and I've gone a step further and changed the entire upload to "always update" all the fields in the upload. But when I check the uploaded data in Eloqua post-upload, I'm still seeing some of the old data.

Any ideas as to why this is happening? What am I missing?

Thanks in advance for any help!

Hi,

We put an image in between text in a text box and are finding that the results are vastly different between Outlook 2010 and 2013 users.  For 2013 users, everything looks exactly as it displays when viewing the email in Eloqua, but for 2010 users- There is a huge gap of white space before & after the image.  Any idea what we need to change with for this to be displayed as expected across all Outlook versions?

thanks,

-Amber

A Modern Marketing Luminary is a thought leader with proficiency in the Five Tenets of Modern Marketing. He or she is capable of defining effective modern marketing strategies and implementing them with Eloqua. The path to becoming a Modern Marketing Luminary starts by becoming an Eloqua Master.

Eloqua Masters

An Eloqua Master is the first tier of Eloqua product and best practice recognition. Masters must renew their title annually to demonstrate their continued commitment to Modern Marketing excellence. Anyone who earns an Eloqua Master title receives recognition on Topliners and an Eloqua Master Logo stamped with the year to identify relevance.

Effective January 1, 2014, obtaining an Eloqua Master title requires completion of the E10 Fundamentals series, the Revenue Performance Management (RPM) series, and a single exam that covers both. More information can be found here.

How Do I Get From a Master to a Luminary?

Being a Master is just the beginning. Masters, can earn “Specialties” in one or more of the 5 Tenets of Modern Marketing – Targeting, Engagement, Conversion, Marketing Technology and Analysis. There are Eloqua University courses aligned with each tenet. To receive a specialty in a tenet and earn a corresponding Topliners badge, you simply need to complete all courses aligned with that Tenet. Visit this page to see the courses aligned to each tenet.

Those who earn specialties in all 5 Tenets can attempt to earn the Eloqua Modern Marketing Luminary title. Earning this title requires successful completion of an exam and a demonstration of Modern Marketing thought leadership. Visit this page to see the detailed requirements. The Modern Marketing Luminary title is difficult to earn and will not be for everyone. Those who obtain it are truly thought leaders and an example to others in our industry.

Should you have any questions, leave a comment below or contact us directly at eloqua-university_ww@oracle.com.

The Eloqua University Team

If so, how integrated are they into the development, execution, and approval of marketing communications?

A few years back, Greg Behrendt and Liz Tuccillo wrote a book called “He’s Just Not that Into You: The No-Excuses Truth to Understanding Guys.” According to Behrendt and Tuccillo, “He’s just not that into you if he’s not asking you out.” I like to use the dating analogy when talking about building a relationship with leads. If your leads are not opening your emails, they are just not that into what you have to say.  Here are some common excuses we hear over and over again.

The “Maybe they’re just not ready to buy” excuse. 

Dear #RevMarketer,

I have these leads that just don’t seem to respond to any of my emails. We have a long sales cycle and I’m reluctant to stop communicating with these leads because I don’t want them to forget about us when they are finally ready to buy. I want to make sure they remember we’re here. We strive to stay “top of mind.”

Dear forgettable,

If your leads are not opening your emails they are just not that into your message. If your content was compelling, reaching the right audience and addressing a specific need, believe me your leads would respond. Relentlessly sending the same blanket message over and over again “hoping” that eventually someone will open is costly. You might be “top of mind”, but you don’t want to be remembered for being annoying.

One way to engage your audience and learn more about their preferences and interests is to launch a stay in touch campaign that actually asks those exact questions. In reality, you’ll always have some leads that don’t engage or unsubscribe, and that’s ok. What you will gain in return is far more valuable and that’s a greater understanding of those who really are interested and how best to communicate with them.

The “But, they gave me their email address excuse”

Dear #RevMarketer,

We recently returned from a tradeshow where we gathered several hundred business cards with email addresses as part of an iPad giveway. We loaded all of these leads into our MA system and have launched an email campaign with a call to action that asks to set an appointment with one of our salespeople. Only 3 people have completed the form. Two of them were looking for a job and the third was already a client. On top of that, about 3% of them unsubscribed. I don’t understand why we haven’t converted more of these leads. It’s my job to show ROI for this event. What can I do?

Dear Coming on too Strong,

Who among us doesn’t have iPad envy these days? I would gladly give up my email address for a chance to win an iPad. But, that is not an indicator of my willingness to buy a company’s product or service. While these tactics have their place on the tradeshow floor, it’s important to remember, at this point, they are nothing more than a prospect.

Timely tradeshow follow up is crucial. I applaud your efforts on this point. But, what is even more important to quick follow up is the message. The truth is these prospects don’t know you that well. Now that the show is over, they’ve moved on to trying to catch up after being out of the office for several days. And, they are used to being bombarded with post show emails. The natural tendency is to hit delete or unsubscribe. If you really want to engage your tradeshow audience, provide them with a piece of content that helps them get to know you better before you ask them to “go steady”. 

Here’s a Bonus Tip: Divide your tradeshow attendee list into two categories. Those you actually spoke to about your product or service and those who just dropped their card in a fish bowl. Different messages will resonate with each group.

The ”They may not be opening my emails, but they didn’t opt out” excuse

Dear #RevMarketer,

I have roughly 200,000 contacts in my database. About half of them have not responded to an email in over a year. If they weren’t at least somewhat interested in my content, wouldn’t they just opt out?

Dear Head in the Sand,

There is a phenomenon out there called the “passive unsubscribe” and it’s real. Think about the first thing you do when you log into your email account. You clean out the junk. It takes far less effort to delete than it does to unsubscribe. By hitting the delete button, you are passively communicating your lack of interest.

If the target you are emailing doesn’t know you, or your subject line doesn’t resonate, he will hit delete. The same holds true even if the target does know you, but she just doesn’t find your message compelling. What if the person you’re emailing isn’t the right point of contact? You guessed it… delete.

Many marketers are reluctant to ask the question: “Do you still want to hear from me?” because they are afraid of the answer. However, there is power in knowing your audience and weeding out those who “just aren’t that into you”. It’s far more costly to keep them in your database as inactive than it is to opt them out. By giving people the opportunity to opt in or out, you are learning valuable information about your database that will enable you to market to them more effectively.

The “More is Better” excuse

Dear #RevMarketer,

People keep talking about the importance of segmentation and sending the right message at the right time to the right people. I just don’t buy it. We have a large database of leads and I really feel that the more people I try to reach the greater chance for conversion. After all, it is a numbers game right?

Dear More is Not Always Better,

Why is sending an email to your entire database, not a great idea? For one, it is skewing your results. Let’s say that you are holding a live regional event in Georgia. Consider the vastly different results based on the following three scenarios.

Scenario 1

Send invite to entire database of 200,000 leads, which consists of people located all over the world. 100 people submit the registration form. This results in a 0.0005% conversion rate. This would be considered a failure.

Scenario 2

Employing a bit of segmentation to cull the list to include leads located in Southern and Mid-Atlantic States results in 10,000 leads. This yields the same 100 form submissions results in a 1% conversion rate. Not stellar. But, improved.

Scenario 3

Take those 10,000 leads in the Southern and Mid-Atlantic States and narrow them further filtering on relevant job titles. Let’s assume this results in a list of 1,000 leads. Sending that same email invite to the highly targeted list of 1000 also yields 100 form submissions, which results in a 10% conversion rate. That’s a huge difference.

The bottom line here is that the best results come from knowing your audience. A one message fits all approach rarely works and if you are relentlessly emailing your database without regard to their preferences and interests or if you’re coming on too strong too soon, your results will suffer.

Don’t fall prey to the “he’s just not that into you” rut. If a target isn’t interested, find out what does interest them and provide content that appeals to that interest. If they still aren’t interested, move on to someone who is and spend your efforts cultivating that relationship throughout all stages of the buy cycle. You’ll be glad you did.

In Eloqua we have encountered a number of problems and they all stem from the fact that we cannot define our own unique identifier. Out of all the systems we use, Eloqua is the only one with this limitation. When a customer registers with us we give them a 7 seven digit unique identifier. We would like to use this pin as the identifier in Eloqua.

We operate across multiple countries and in some countries we have more than one brand. To the customer, these separate brands appear as competitors, so it is important that we communicate to them separately. However, if a customer registers on both brands we cannot have both accounts in Eloqua because Eloqua only allows the email address in once. 80% of our business comes from territories that have multiple domains so it is fundamental that we get a workable solution for this.

As a workaround we use data cards. Initially the contact is created in Eloqua through our daily syncs. Then the data cards are created and associated with the contact record. The data cards are matched to the contact based off the email address and we use the pin as a unique identifier at the data card level. Therefore is one person has an account on two of our brands they will have one contact and two data cards in Eloqua.

Our main frustrations with this workaround are:

• - Contacts overwriting each other. All the information at the contact level is useless because we have no way of knowing which brand it refers to. The only information we can be sure of is the email address.
• - Having to use datacards rather than contacts.
• - Cross over with merge fields. If we have a data card send and the email has a merge field looking at the data cards username, it is not guaranteed that the correct username is chosen. Eloqua takes the merge field from the most recently updated data card, rather than the one the campaign is filtered to use.
• - Less fields available on data cards.
• - Customer has to be synced to Eloqua twice, once as a contact and once as a datacard.
• - Cannot use data cards in campaign canvas.
• - Cannot upload a list of data cards directly to a program anymore (E10 change).
• - Searching for individual datacards is much harder now because you cannot view them at the contact level.
• - The global unsubscribe is at the contact level so if the customer globally unsubscribes from one brand, Eloqua unsubscribes them from the other brand too.
• - Affects user adoption of Eloqua because data cards involve extra steps and doesn’t offer the same functionality as contacts.
• - This workaround is used for 80% of our business. So basically we very rarely get to use Eloqua as it should be.

Is there a way to control email frequency on the contact level?

If I only want a contact to receive 2 emails a week maximum, is there a way to set the third email in a queue so that they will receive it but maybe the next week?